Volvo – Showroom XC 90 Launch

High Octane Events

BRIEF

‘V40 Cross Country’ where urban style meets the adventure.

WHERE

Volvo Showroom, Kochi

WHY

To introduce a compact premium hatchback that’s perfectly suited to an adventurous life and Volvo brand new showroom launch.

WHO

High octane group

WHAT WE DID

Icecube created, delivered an urban and adventurous style of experience by creating and designing an exquisite event experience. Globally renowned artists performed during the launch event.

SERVICES PROVIDED

  • Experiential marketing
  • Branding
  • Exhibition and entertainment services
  • Event staff

RESULTS

Drove awareness and consideration for Volvo and the all new V40, as well as the new technologies of the brand. Connected with the luxury customers. Reflected a brand new opening to the Volvo series.